Analyses

Organizations usually set clear and measureable business goals for public relations (PR). Important part of PR are media relations, because interaction with the media creates important content for the company.Media announcement analyses developed in Press Clipping company are the answer to key questions about managing corporate media identity and the effectiveness of PR activities. Companies are evaluating the effects of PR activities by measuring or evaluating clippings. Consequently the question is not whether to measure or not, but who will measure, with which method and who will use the information obtained. We advise you not to use superficial analytical models, because they can completely devalue the work of PR experts and advisers and cloud poorly performed tasks. Entrust complicated analyses to experts.Read more...